Services -> Re-Targting

If you have an online commerce or gaming site and your primary objective is selling products or getting players then visitors who come from your advertising campaigns who do not make a purchase can mean the difference between profit and loss. It is clear that the most valuable users on the Internet to any company are the past visitors to their website. Industry publications report a very high average ‘shopping cart abandonment’ rate for the majority of retailers and gaming sites. Since, on average, websites convert visitors-to-sales at a rate of 1% to 2% then 98% to 99% of the visitors to your website leave without purchasing! When a consumer visits your website, they are telling you they are interested in purchasing what you are selling. It is only logical to continue to connect with these consumers in an affordable and non-intrusive way.

How It Works:

• Step 1:Driving Traffic to your Website :
  1. Search Engines like Google, Yahoo & MSN.
  2. Email campaigns.
  3. Banner Ads.
  4. Direct Mail
  5. Affiliate Program
  6. SEO
  7. Direct Mail
  8. And many other methods...
  
  At this point, 50% of ReTargeting process is already completed by this point.


• Step 2: Identifying visitors for Retargeting
  With the placement of ONE simple code on each page of your website that receives incoming visitors (similar to web analytics codes you probably already have in place); Retargeting.com’s powerful technology begins identifying your visitors for you the instant it’s live on your page.
  75% of the Retargeting process is completed at this point.
  
• Step 3:Identifying your past visitors as they surf the web.
  Yakora Inc. will start locating your past visitors among the 75,000,000 consumers we serve ads to within minutes of when they left your site and will begin ‘Retargeting’ them for you within 24 hours! You only pay $19.95 per month for all the users we deliver back to your site. What this means for you is that you are now making your marketing dollars more efficient than you were before you started this valuable addition to your Marketing Mix!
  95% of the Retargeting process is completed at this point.
  
• Step 4:The consumer returns to your site to complete the sale.
  Now you have the ability to send visitors directly to your "here is where we close the sale" page by doing some or all of the following:
  
  1. Send them directly to the ordering page of the product they looked at before leaving.
  2. Offer them a ‘special incentive’ to purchase now, such as; Free Shipping, 10% OFF, or any other incentive you have going.


• Step5: Retargeting your past website visitors all over again!
  Once a consumer has made a purchase with you and had an impeccable experience, don’t be shy to keep in contact with them again. The trust is already there, they are familiar with your brand and service, and more than likely they have an interest in another one of your products... Up-Sell, Cross-Sell, and just plain old make your website Sell, Sell, Sell!